Middle East e-commerce NOON launches private label “east by noon”
by Rachel 2019-01-30
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noon, the regions homegrown digital marketplace, is growing its product portfolio by launching its own private label, east, in a bid to offer customers more choice.

east by noon currently has close to 90 live products on the e-commerce platform with competitive pricing. The products range from USB cables, battery packs and chargers to 100 percent cotton towel sets from AED 50, bathrobes at AED 87, granite cooking sets at AED 299 and casual cotton clothing for men from AED 45.

east is currently available in the United Arab Emirates and will launch soon in the Kingdom of Saudi Arabia.

As a customer-focused and Arabic-first e-commerce platform, noon brings a growing product assortment thanks to connections with the local retail community. noon presents a compelling alternative retail choice through its website or dedicated iOS and Android apps.