Singapore-based hospitality startup RedDoorz, today announced the launch of SANS, a trendy, economy lifestyle hotel brand as part of its strategy to build the “largest new-age hospitality company” in Southeast Asia.
SANS — derived from the Indonesian word “santai” (roughly translated as “chill”) — aims to provide a vibrant and cosy stay experience at a low cost.
Properties under the new brand will feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price.
With this launch, RedDoorz aims to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of consumers — from no-frills budget stays to more premium, design-inspired experiences and even extended stays offering.
Customers will be able to book rooms at SANS Hotels via the RedDoorz mobile app or its website.
The vision of RedDoorz as a multi-brand accommodation platform will come to life with a new redesigned app and rebranding campaign in Q1 2021. The new app design will feature easy access and navigation to the different accommodation brands and will also be complemented by a new loyalty programme, which can be used to earn and redeem discounts and access exclusive partner offers and benefits.
Launched in 2015, RedDoorz is among the leaders in the hospitality sector win Southeast Asia. The startup has since expanded its presence into Indonesia, the Philippines and Vietnam.