Alsaree3, a Baghdad-based popular food delivery app, recently closed its 6-figure seed round in late August 2020. This round also included investment in its sister company, Al Zajel, which provides last-mile deliveries and e-logistics services in Baghdad.
The seed round was led by Iraq Tech Ventures (Mohammed and Laura Khudairi) and Mr. Shwan Ibrahim Taha, Chairman of Rabee Securities. Other investors in this round included Rawaz Rauf, New Venture Manager for the Hiwa Rauf Group, Bassam Falah, founder and Managing Partner of Innovest ME, and Subhi Khudairi, President of Khudairi Group.
Alsaree3 has been operational since 2018 and provides high-quality customer service, fast deliveries, and an extensive selection of restaurants (450+) in Baghdad. In addition to providing customers a seamless experience, Alsaree3 focuses on creating as much value as possible for its restaurant partners. It developed its own POS technology and hardware for restaurants to use for its orders which restaurants have willingly paid for themselves.
Within the past year, Mr. Al-Ateia noticed an opportunity to use his drivers for C2C, B2B, and last-mile deliveries and founded Al Zajel to meet this need in the market. Al Zajel offers an on-demand delivery service within one hour for packages weighing 2kg or less to any location in Baghdad. Together, Alsaree3 and Al Zajel share their own fleet of bikes and drivers and work with additional drivers on a contractual basis during peak hours.