Kenya’s MarketForce 360, a field sales and distribution automation software and a subsidiary of Mesozi Group, has raised $350,000 seed investment to unlock new revenue streams and build the team’s capacity in East Africa. The seed round was from a group of strong Kenyan angel investors through ViKtoria Business Angels Network(VBAN), alongside Growing Africa Capital and global VCs.
MarketForce 360 enables consumer brands to optimize how they deliver essential goods and services to retailers and consumers by bridging the information gap in last mile distribution, while maximizing efficiency across the sales and distribution value chain.
MarketForce 360 leverages on the power and availability of mobile devices to enable both employed and independent field agents to record all customer interactions as they happen in the field, from taking orders and feedback to managing deliveries and payments; and will soon be allowing retail outlets to order and pay for goods directly from their nearest supplier, whenever they need them.
MarketForce 360 then aggregates the data collected in the field and presents it through live web dashboards, where manufacturers, distributors and service providers are able to easily and effectively monitor and analyze their distribution channels; enabling them to estimate demand and tailor their sales, distribution and marketing efforts based on real-time market trends and consumer purchasing habits. This enables them to harness the potential of the African market like never before.
The firm says the funding will help it continue on its mission to build the most comprehensive field sales and distribution platform for emerging markets. It’s open to strategic partnerships with companies that are as keen to innovate and serve the African consumer better.