South African mobility startup, WhereIsMyTransport, has secured USD 7.5 Mn in a Series A funding round that drew participation from the Toyota Tsusho Corporation (TTC), the investment arm of the global automobile giant, Toyota, as well as global tech giant, Google.
The latest funding round was led by Liil Ventures, and also includes existing investors, Global Innovation Fund and Goodwell Investments, as well as Nedbank.
WhereIsMyTransport was founded in 2016 and the company is a big data platform for seamless mobility in emerging markets.
The South African company links up and extracts mobility information on its platform for use by cities to coordinate and monitor services. The company’s services are also leveraged by transport operators to integrate their systems, and used by passengers, who access the platform through apps and endpoints connected to the WhereIsMyTransport platform.
“We make the invisible visible, by collecting all kinds of data related to public transport and turning the data into information that can be shared with the people who need it most. In emerging markets, the mobility ecosystem is complex; informal public transport doesn’t behave like formal public transport,” said chief executive officer (CEO) Devin de Vries.
The latest investment, which brings the startup’s total funding to around USD 13 Mn, is believed to be geared towards extending global reach, scaling its data collection practice, and developing new technology to translate complex data into useful information for commuters.