As the food delivery platforms have emerged as a necessity with Digitisation becoming a hit, India’s biggest food aggregators Zomato and Swiggy have been fighting each other off to gain dominance over the $1.5 Bn market (2018 estimate).
Now, both Swiggy and Zomato have decided to opt for a diverging opposite way. While Swiggy announced its partnership with the fitness platform HealthifyMe, Zomato too announced its tie-up with global food chain McDonald’s.
Following the partnership, the fitness platform HealthifyMe is all set to start a new listing FitPicks for restaurants to offer healthy food in four metropolitan cities — Mumbai, Delhi, Gurugram and Bengaluru. The new listing will offer food from over 700 Swiggy’s partner restaurants.
The development comes after Swiggy noted a 249% hike in healthy food orders, which included salad, keto and millet-based dishes.
McDonald’s India and Zomato have partnered together to expand the global food chain’s availability and accessibility of the global food chain. Under the partnership, users will be able to order from more than 125 McDonald’s in the region.