Aesthetic Nutrition Pvt Ltd, which markets and sells chewable dietary supplements under the brand Power Gummies, has closed its Pre-Series A funding led by DSG Consumer Partners, the company announced in an official release.
The capital raised will be used to build the company’s online presence, towards new product launches, and to also to build its management team. DSGCP will work closely with Divij Bajaj, Founder of Aesthetic Nutrition, and his new product development team to design, develop and launch a portfolio of chewable functional and nutritional supplements.
The company is developing an exciting pipeline of new products focussed on enhancing health, wellness, and personal care.
Founded in November 2018, Aesthetic Nutrition aims to develop and launch a portfolio of vitamins and nutritional supplements in gummy format, without the use of capsules and pills. Its first product is a hair vitamin supplement made from plant-based pectin, ten essential vitamins, biotin and folic acid.