Kabaddi Adda, a portal which offers content dedicated to the sport, has raised Rs 1.5 crore (around $215,000 at the current exchange rate) in a seed round of funding from early-stage venture capital firm Artha Venture Fund.
The platform will use the fresh capital to reach out to kabbadi fans across the globe, Artha Venture Fund in a statement. Part of the money will also be channeled towards upgrading user experience and generating content in multiple languages, it added.
Kabaddi Adda, which is operated by Analytiq Sports Technology Pvt. Ltd, lets fans follow their favourite kabaddi players, helps kabaddi teams, federations and academies with recruitment, and enables aspiring kabaddi professionals to hone their skills and find coaches and academies.
The company, which was founded earlier this year by Arvind Sivdas, Dhanya P, Srikanth V and Vikas Gautam, has also built automated systems using artificial intelligence (AI) and machine learning (ML) that are powered to auto-generate score cards, match commentaries and match reports, among others. Kabaddi commands an over 70% market share in the non-cricket market.
(picture source: VCCircle)