Taco Bell has set its sights on bringing more Mexican food to India, the third-largest consumer market in the world, as the fast food chain seeks new drivers of growth outside of the slowing US market.
The Yum! Brands Inc. unit is planning 600 restaurants in the Asian nation over the next decade with master franchisee Burman Hospitality. That’s a big step up for the chain, which currently has 35 locations in India.
“The Mexican category is finally becoming known around the world," Liz Williams, president of Taco Bell International, said in an interview. India is the “perfect intersection of a youthful, vibrant, diverse culture that fits really well with the Taco Bell brand."
Those expansions will help it reach its goal of 9,000 units and $15 billion in system sales by 2022, Williams said. The chain currently has roughly 7,500 locations globally.
(picture source: Business Insider India)