According to the International Data Corporation’s (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, India’s smartphone market got off to a good start with a total shipment of 32.1 million units in 1Q19 (2019Q1), maintaining a healthy 7.1% year-on-year (YoY) growth. High channel inventory from the previous quarter resulted in a sequential decline of 8.4%.
“Despite the government’s new e-commerce rules, online channels managed to sustain their pace, registering 19.6% YoY growth in 1Q19. Fueled by attractive offers and new launches by vendors like Xiaomi, Samsung, Realme, and Huawei, online sales reached 40.2% of the market in 1Q19,” says Upasana Joshi , Associate Research Manager, Client Devices, IDC India.
(picture source: IDC)